Ben demonstrates the benefits of using Mailchimp to manage your email campaigns and engage your audience in this live walkthrough.
Notes
- Introduction to Mailchimp website and offerings
- Competitive Pricing
- Offers a free plan max. 500 contacts
- Good way to start and trial sending email campaigns
How to create a Mailchimp template for a newsletter
- Click Create > Email > template
- Click Get started
- Pick minimal
- Add template name
- New template designer
- Add logo, shrink set background to white (hover header)
- Edit headline and paragraph from article
- Add video element, explain link directly to the blog post, so delete
- Add thumb image and url link
- Move image above heading
- Change button colour to blue #3BA3D9 and white text
- Add button text to ‘Watch Club Webinar’ and link to blog
- Make round
- Delete other content and button
- Tidy header: Replace logo with IMC logo
- Show social links and how to update the urls
- Remove footer logo
- Preview mode: Desktop/mobile
- Save and exit ‘Club Newsletter’
How to add an audience in Mailchimp
- Name: Members
- From: [email protected] Marketing Club
- Remind: You are a member of our Inventive Marketing Club
- Add address
- Enable Double Opt in and GDPR
- No notifications
- Click Save
- Click create signup form and talk through
- Click Add contacts and Add subscriber, talk through
- Click Import > Upload a file
- Click methods and talk through
- Click upload
- Upload Example MC import.csv
- Talk through subscribe options
- Fix error to map name to First name
- Finish import
How to create a campaign in Mailchimp
- All campaigns > Regular
- Add From
- Add subject text
- Explain preview text
- Classing builder
- Saved templates
- Add blog content
- Show preview, link checker, worth doing
- Show social cases, don’t edit
- Connect socials to auto share campaign
- Review Settings and tracking
- Review Schedule and send now
- Click send now
Review your Stats within Mailchimp
- Select campaign > View report
- Review just overview
Mailchimp’s Journeys Process
- Talk through pre-built
- Find and click on Eventbrite follow-up, review and go back
- Also check out Send emails over time
Mailchimp’s Creative Assistant
- Brief introduction