We invited SEO Expert, Chris Richard to review our new RI website! We don’t know exactly what ideas Chris will come up with but he always has insightful advice to improve our search ranking through his proven methods.
We have invited social media trainer, Jonathan Pollinger to introduce us to TikTok and share how it can build awareness of your business, help you to attract more customers, as well as boost sales and profits.
During this session we will look at a selection of different landing pages and check to see whether they are giving the right message, are user friendly and share some advice on how to improve them.
It’s important to take that step back and see your homepage through your customers eyes to make sure it is working in a way you intended.
Ben revisits LinkedIn Essentials to discuss some of the key ways people use it to get new business. This is an updated version of the 2019 presentation ‘Get more out of LinkedIn’.
The regulator ordered an unnamed website manager to strip Google Analytics out of their site, giving him a month to comply. It added: “Concerning the audience measurement and analysis services of a website, the CNIL recommends that these tools be used only to produce anonymous statistical data, thus allowing an exemption from consent if the data controller ensures that there are no illegal transfers.”
In this episode we are joined by IMC Club Member Dave Hargest from Selmach Machinery. During this episode he shares how he used 360 Matterport to create his own 3D Virtual Tour to showcase the companies showroom and boost audience engagement.
This month the advertising regulator named six social media celebrities, including Jodie Marsh and five former Love Island contestants, for repeatedly failing to tell followers when they were paid to promote products in posts.
Oops
“The market has blossomed, the influencer marketing market has doubled in two years and it’s very, very effective,” Lusty told MPs. “It’s much more powerful than traditional advertising techniques and it’s particularly powerful with younger people in persuading them to buy things.”
Recommendations from influencers (be they family, friends or online celebs) are incredibly powerful. It’s why referrals are often the top marketing source and the easiest prospects to sell to.
In this episode we take stock of our marketing, discussing the importance of evaluating the year before and why you should set goals for the year ahead.
Ben is joined by Club Member Nicky Ayers from Ecl-ips as they both dive into their marketing strategies and share what went well, what is still a work in progress, what goals we’re working towards and how we’re going to tackle them.
Ecommerce, just like marketing, requires long-term investment to yield the best long-term results.
Promotion is the gasoline. The accelerant of not only sales, but brand essence. Yet, if you can’t control the experience, then a drop in price can lead to a drop of future brand value. It might even be better to hold back instead of leaping forward with the first discount that comes to hand.
Ben shares the best way to find the keywords that people use to find services like yours online and how to optimise them.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
The infamous error, which is still remembered 35 years later as a spectacular failure, was the release of “New Coke” – which saw the formula of what was and is still the most popular soda in the world changed for the first time in 99 years.
According to Coca-Cola, the launch of the product, which was pushed aside for the return of the original recipe just 79 days later, “spawned consumer angst the likes of which no business has ever seen”.
However, to fully understand the scope of the mistake, the soda company insists that one must first take into context the factors that “shaped the launch decision”
Has your business felt the impact of consumers being less impulsive and keen to spend?
The majority (63%) of global consumers say new behaviours adopted under lockdown now feel “normal”.
Brands are becoming less of a factor for 44% of global consumers when it comes to purchasing decisions, as the pandemic has aided consumers in learning to live with less and consume better.
There is less pressure for consumers to keep up with the latest gadgets and technology trends (41%)
A clip from a joint webinar with Heidi from Minx Media where Ben goes through how to review and optimise your Google My Business profile.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
Another example why making the effort to personalise your marketing can help make you stand out against your competitors.
Boasting a growing loyalty membership and subscription base, Pets at Home is investing significantly in personalisation in a bid to boost its marketing effectiveness.
During the past six months, Pets at Home has launched over 300 targeted marketing campaigns and claims to have experienced a threefold increase in “supplier-driven communications”, improving response rates and marketing efficacy.
In this post, you’ll learn how find actionable advice on video SEO best practices in order to give you a step-by-step guide to optimising your videos.
Here are some tips for optimizing your videos for YouTube’s Home Screen:
Upload new videos on a consistent basis to give your audience an expectation of when they can see more new content.
Keep viewers engaged for longer and encourage them to come back for more. Whether it’s with a long video or several short ones, the longer you keep people watching, the more your content is likely to get surfaced.
Keep doing what works. When you create something that’s working for your audience, do it again. YouTube surfaces more content that your viewers like. Don’t be afraid to experiment, but do so mindfully. Observe feedback from your audience and give them time to adjust.
YouTube announced last week that it is removing its ‘dislike’ counts on videos for public across its platform
In the instance of YouTube removing the dislike counts publicly, it’s good for all 3 stakeholders because it limits mass trolls that often videos can get, it allows creators to be more experimental with their content while not being afraid of backlash. For users the like button still serves as a way for them to know if a video has been appreciated while letting them form their own opinions.
At the same time, creators can still opt to view their dislikes privately so they can receive needed data driven feedback to know what’s working for them.
With YouTube disabling public dislike and Instagram testing time-outs, these influencers and agencies suggest more steps to building a safer space on the internet.
Ben & Clare discuss why every business should be gathering video customer testimonials.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
An interesting approach to help funnel your consumer’s decisions into getting a sale.
A study from Goldsmiths, University of London, says the psychology used by magicians to deceive audiences can also be used to influence consumer choices in other areas. The study, published in Trends in Cognitive Science, identifies different psychological tools used by magicians. In the same way that someone might be directed to choose the “right” card in a magic trick, so, too, we can be “nudged” towards buying products in the supermarket.
Definitely worth a watch. Can also be found on iPlayer.
The story of the phenomenon of Air Jordan sneakers, showing their social, cultural and racial significance and how groundbreaking marketing strategies created a multi-billion-dollar business.
It is also a story with a dark side – manufacturer Nike’s high price tag and genius marketing strategy has fuelled a demand so high that since 1989, young people have killed and been killed for a pair of the famous sports shoes. Nike has turned a blind eye. This film is a parable of America’s dark love affair with consumer capitalism and celebrity culture.
