IMC Podcast #38: The best way to find keywords
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Ben shares the best way to find the keywords that people use to find services like yours online and how to optimise them.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #37: Reviewing your Google My Business profile
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A clip from a joint webinar with Heidi from Minx Media where Ben goes through how to review and optimise your Google My Business profile.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #36: Why you should be doing customer testimonials
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Ben & Clare discuss why every business should be gathering video customer testimonials.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #35: Content & Blogging Strategy
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Ben shares his method for developing a blog content strategy and the best ways to get your website found online.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #34: Cold calling & nurturing the marketing funnel
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Martin Dugan from Double Tap Marketing shares his approach with Ben on how he manages outbound marketing, cold calling through to nurting the outcomes.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #33: Being Authentic on Video with Jonathan Mahan
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Ben speaks with Jonathan Mahan on how to be authentic on video and the benefits of engaging your customers with candid videography.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #32: Problem Solving with Ben Everard
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Ben speaks with Ben Everard on his approach to problem solving and the steps he uses to overcome them.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #31: Claire Dorés mindset & business goals
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Ben talks to Claire Doré, a life coach about her tips on reprogramming your mindset and achieving your goals.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #30: Marketing Magic with Rod Hande
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Ben speaks with Rod Hande, an up and coming magician on what marketing methods he uses to promote his business. Rod also does his first video conference magic trick!
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #29: The ultimate guide to proof reading content
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Ben share’s his ultimate guide to proof reading marketing content in ten achieveable steps.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #28: The benefits of influencer marketing
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I am joined by Shayna Rattler a leading expert in corporate sponsorship and influencer marketing to discuss how this could benefit your business.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #27: The reasons why you should be doing video testimonials
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I am joined by Clare to discuss the reasons why you should be making video testimonials and how your business will benefit by them.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #26: How to review your blog content
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I share our process for reviewing your blog posts to find out which articles are getting the most visits and cause people to take action, and which ones are deadwood that needs cutting away.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #25: Marketing Funnel with Michelle Evans
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In this episode I share an extract from my conversation with Michelle Evans onhow developing a marketing funnel can take your from simply surviving, to SOLD OUT. Michelle takes us through the steps of developing a funnel from understanding your audience before jumping in to develop a funnel that will nurture more customers into working with you.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #24: Email marketing uses and stats
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In this episode I share an extract from my club webinar where I look at the uses of email marketing and what clicks and views to expect.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #23: Email Marketing with Nikki Elbaz
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A lot of people’s go-to in marketing is social media but I’ve noticed a reinsurance in email newsletters. I speak with Nikki Elbaz an email marketer about the benefits.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #22: Marketing Boost – Convert your customers
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For this episode I’d like to share an extract from my Marketing Boost webinar where I look at why feedback is important and how to get more of it. Spoiler, you just need to ask.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #21: Marketing Boost – Engage your audience
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For this episode I’d like to share an extract from my Marketing Boost webinar where I share how you can be remarkable in your business and why that matters. Credit goes to Seth Godin for the idea.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #20: Marketing Boost – Understanding Your Customer
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For this episode I’d like to share an extract from my Marketing Boost webinar where I show a technique to better understand how you can marry what you offer to your customers needs.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)IMC Podcast #19: Your New Marketing Strategy – Part 6, Business
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This is the final of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.
The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead everything I’m talking about is available online now ratherinventive.com/marketing-strategy
For now here’s part 6 and it’s about Business. Enjoy.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/
(more…)IMC Podcast #18: Your New Marketing Strategy – Part 5, Social
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This is the fifth of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.
The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy
For now here’s part 5 and it’s about Social Media. Enjoy!
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/
(more…)IMC Podcast #17: Your New Marketing Strategy – Part 4, SEO
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This is the forth of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.
The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy
For now here’s part 4 and it’s about Search Engine Optimisation. Enjoy!
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/
(more…)IMC Podcast #16: Your New Marketing Strategy – Part 3, Website
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This is the third of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.
The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy
For now here’s part 3 and it’s about Website Development. Enjoy
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/
(more…)IMC Podcast #15: Your New Marketing Strategy – Part 2, Analytics
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This is the second of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.
The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead. everything I’m talking about is available online now
ratherinventive.com/marketing-strategy
For now here’s part 2 and it’s about analytics. Enjoy.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/
(more…)IMC Podcast #14: Your New Marketing Strategy – Part 1, Planning
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For the next six episodes I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.
The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead, everything I’m talking about is available online now at ratherinventive.com/marketing-strategy
For now here’s part one and it’s about planning. Enjoy
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/
(more…)