Ecommerce, just like marketing, requires long-term investment to yield the best long-term results.
Promotion is the gasoline. The accelerant of not only sales, but brand essence. Yet, if you can’t control the experience, then a drop in price can lead to a drop of future brand value. It might even be better to hold back instead of leaping forward with the first discount that comes to hand.
Mediatel News
Think about the three Cs of Culture, Community and Commerce as you navigate your marketing funnel.