Find a way to personalise the consumer journey without the need for unauthenticated device and browser IDs
It’s time to rebuild the modern-day ecosystem to transact on people-based identity and to move away from the third-party cookie. It’s time to build an ecosystem that is rooted in consumer trust and puts the consumer first. And, in a trusted ecosystem, this trust is expressed through a privacy-focused, transparent authentication experience.By MarketingTech
Provide authentic value by offering a clear and fair exchange of information.