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Ben takes you through some key strategies to to build your perfect ecommerce sales funnel, from first contact to getting the sale. You’ll be able to apply the strategies in this video to almost any business even if you don’t sell online.
Notes
Know your customer
- Sell the product benefits
- How do they help the customer
- Learn more: #11 Understanding your customer
How people research and buy
- Start broad and narrow down
- Multiple touch points
- Bounce in and off your site
Sales Marketing Funnel Explained
- Awareness
- Consideration
- Decision
Touch Points
- 7 touches – Ideal number of contact points with your brand
Differentiate your product / brand
- Become a subject matter expert
- Help don’t sell
- Learn more: #9 Blogging & Content Strategy
Driving Traffic
- Ads, Social, SEO, Email
- Focus on a few areas first
Targeted Ads
- Better lifestyle
- Solve problem
- Focus on the benefits
Engaging Content
- Share what interests your audience
- Don’t sell, be helpful
- Be remarkable
- Consistent communication
Researched SEO
- Competitor research
- Broad keywords for landing page
- Focused keywords for products
- Google product feed
Social Proof
- Testimonials
- Customer selfies
- Products in use
- Ask customers to share on social
Refine and optimise
- Connect Google Analytics
- Setup Goals
- Review monthly
Upsell & Cross sell
- Showcase other high priced products
- Sell add ons and extras
Ask for action
- Make the buying process clear
- Highlight exceptional delivery or returns
Create repeat business
- Capture contact emails
- Trials, freebies
- Discount codes for future orders
Commit to action
What one action will you achieve over the next 30 days?