Al and Ben are joined by Chris Richards to discuss how he’s improved the search optimisation for his businesses through single-variant tests making SEO a science rather than guesswork.
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Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
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Show notes
- Chris Richards – Utterly Digital
- Utility Saving Expert
- Track how your customers use your site with Hotjar
- What are Rage Clicks, Dead Clicks, Error Clicks, and Thrashed Cursor – Full Story Report
- House Plans Direct
- Attract new customers with – Google my business
- Keyword planner – Google Ads
- Bing, the Search Engine for old people
- Reflecting on my Post GDPR world
- Interview: Matt Watson from Stackify
- Interview: Gina Geoghegan from Wildfizz Kombucha
- Blog: Invest in the seeds of your evergreen marketing
The Hosts
Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’
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Thanks for listening!
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Audio edited by Donalize – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pixabay