A good web structure guide from Christian Vasile disguised as a rant. Many of the authors niggles reflect my own feelings, particularly the ones I’ve pulled out below. It’s from 2013 but still relevant.
You can’t expect them to search for links by hovering with the mouse on all the words until the cursor changes to a pointer.
I have a firmly held opinion that links should be underlined. Colour is less of a concern but if possible then blue works well. The most important thing is to make them clear.
I simply can’t understand why a hair saloon doesn’t show me how much does it cost[s] for me to cut my hair.
I’ve never quite understood not sharing prices either. Even if the price is complicated to calculate, it must be possible to provide a guide estimate in most cases. If we can articulate parts of the business in a way that will help people buy then it should be available online.
Make the registration forms as short as possible.
Christian goes on to explain that the more you block access to your product before people have a clear idea about whether they will like it the fewer “form fills” you will have.
I recommend you can read the full article on http://designmodo.com/usability-mistakes-web-design/.
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Image Credit: https://pixabay.com/p-534103/