A great guide to keyword research and page strategy from Whitespark.
‘Now that you have created your ultimate keyword list, use this data to make an informed decision on what pages should target which terms. One of the most common errors we see when it comes to title tag optimization or rather lack there of, is businesses not removing the default – home – page title. This is both a missed opportunity and a sad sight to witness in search results.’
They recommend optimising the site in this order: Title tags, Homepage content, Product and service landing page content and finally Site speed.