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SEO

Marketing – SEO – Advertising – Social Media – Analytics – Web Design

  • How to Run a Full Technical SEO Audit: A Step-by-Step Guide

    Louise Kinnaird
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    Have you ever felt frustrated that your website looks great but isn’t showing up where it should in search results? You’re not alone.

    Many businesses spend time creating great content and building backlinks but overlook one crucial piece of the SEO puzzle: technical SEO.

    Think of it like your car. You might have shiny paintwork (your content) and a good sat nav (your backlinks), but if the engine isn’t running smoothly, you’re going nowhere fast.

    That’s exactly what a technical SEO audit does — it checks under the hood of your website to make sure search engines can crawl, understand, and rank it properly.

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  • AI SEO: How Your Small Business Can Stay Visible in the Age of AI

    AI SEO: How Your Small Business Can Stay Visible in the Age of AI
    Louise Kinnaird
    ,

    Why AI SEO Matters Now

    The way people search for businesses is changing faster than most realise. Not long ago, customers would open Google, type a couple of keywords like “plumber Birmingham” or “best bakery near me”, and then scan through the links.

    Today, many are skipping that step. With AI assistants like ChatGPT, Google’s new AI-powered search, and voice tools like Alexa or Siri, people are asking questions in full sentences instead. A customer isn’t just typing “plumber Birmingham.” They’re asking: “Who’s the most reliable plumber in Birmingham to fix a leaking boiler today?”

    That small change makes a huge difference. AI assistants don’t return a long list of links the way Google does. Instead, they give direct answers, and they only recommend businesses they trust. For local companies, that means your visibility depends not just on having a website, but on being seen as credible and consistent across the internet.

    This trend is only growing. Surveys already suggest that more than half of Gen Z users now ask AI assistants before Google when looking for services. If your business isn’t showing up in those answers, you risk being invisible to a whole new generation of customers.

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  • Search Engine Optimisation (SEO) Starter Guide: A Step-by-Step Introduction

    Search Engine Optimisation (SEO) Starter Guide: A Step-by-Step Introduction
    Clare Harris
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    Search Engine Optimisation (SEO) is the process of improving the quality and quantity of traffic to your website by increasing its visibility in search engine results. A well-optimised website is more likely to appear higher in search rankings, helping potential customers find your business online.

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  • Step-by-Step Guide on How to Add or Claim Your Business Listing on Google My Business:

    Step-by-Step Guide on How to Add or Claim Your Business Listing on Google My Business:
    Clare Harris
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    Creating a business listing on Google Business Profile is one of the best ways to help customers find you online. This free tool connects your business with Google Search and Google Maps, allowing people to see your contact details, opening hours, reviews, photos, and more—all in one place. Having a well-optimised profile can build trust, improve your local SEO ranking, and bring more foot traffic and inquiries.

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  • How building backlinks can boost your website’s SEO

    How building backlinks can boost your website’s SEO
    Louise Kinnaird
    , ,

    If you’re concerned that your website isn’t ranking high enough on Google, then the solution could be link-building.

    Backlinks are like digital referrals. When a website links to your brand or content, it’s like a friend or colleague recommending your business to their network. It’s essentially an endorsement or a vote of confidence from the linked website. And the more websites that recommend you, the more new audiences and potential customers you’ll reach because the better your website is likely to rank in search results.

    Search engines view backlinks as indicators of a website’s credibility and relevance.
    The higher the quality of the backlink from reputable sources such as industry experts, the higher your search rankings, which will drive organic traffic to your site and make it more visible to potential customers. They also help establish relationships between businesses and build the authority of your website domain.

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  • IMC131 How Structured Data Affects Your Website

    IMC131 How Structured Data Affects Your Website
    Clare Harris
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    Ben is joined by Duane Forrester, VP of Industry Insights over at Yext to discuss why we should be using structured data on our websites. How this impacts conventional SEO and why it matters for voice and augmented reality.

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  • IMC124 Youtube SEO

    IMC124 Youtube SEO
    Clare Harris
    , , , ,

    Ben demonstrates how to optimise videos and your YouTube channels for SEO, offering practical insights and techniques to maximise your reach and improve the discoverability of their videos on the YouTube platform.

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  • Google Keyword Planner: A Step-by-Step Guide

    Clare Harris
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    Unlock the power of keyword research with Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords and find the most relevant to your business. This tool is essential for search engine optimisation (SEO) and can help you to improve your website’s visibility in search engine results pages (SERPs). Here’s a step-by-step guide on how to use Google Keyword Planner.

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  • How to Find Keyword Position in Google Search Console: A Step-by-Step Guide

    Clare Harris
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    Track your keyword positions in Google search results with Google Search Console. Google Search Console is a free tool that provides insights into how your website appears in Google search results. One of the key features of Google Search Console is the ability to track keyword positions. Here’s a step-by-step guide on how to find keyword positions in Google Search Console.

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  • What is a Title Tag and Best Practices: A Step-by-Step Guide

    Clare Harris
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    Maximise your website’s visibility in search results with optimised title tags. A title tag is an HTML element that briefly describes the content on a webpage. It’s an essential factor in search engine optimisation (SEO) and can significantly impact your website’s visibility and click-through rate (CTR) in search results. Here’s a step-by-step guide to understanding a title tag and the best practices for optimising it.

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  • Steps to a Google-Friendly Site: A Step-by-Step Guide

    Clare Harris
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    Creating a website that is friendly to both users and search engines can help you rank higher in search results and drive more traffic to your website. Here’s a step-by-step guide on how to create a Google-friendly site.

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  • How to set up a Google My Business Account

    How to set up a Google My Business Account
    Clare Harris
    ,

    Google My Business is a powerful tool, but it is just one part of your online presence. It would help if you also considered setting up social media profiles and optimising your website for search engines to increase your online visibility even further. Google My Business is a free tool provided by Google that allows businesses to manage their online presence on Google, including search and maps. It is a great way to improve visibility, attract new customers, and increase online credibility. This article will take you through setting up a Google My Business account.

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  • How to Get Your Website on Google Search: A Step-by-Step Guide

    How to Get Your Website on Google Search: A Step-by-Step Guide
    Clare Harris
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    Getting your website on Google Search is an important step in making your website discoverable to your target audience. Here’s a step-by-step guide on how to get your website on Google Search.

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  • Keywords and Why They’re Important for SEO: A Step-by-Step Guide

    Keywords and Why They’re Important for SEO: A Step-by-Step Guide
    Clare Harris
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    Keywords are crucial in Search Engine Optimization (SEO) and can help you rank higher in search engine results pages (SERPs). Here’s a step-by-step guide on keywords and their importance for SEO.

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  • Signing in to Google Search Console: A Step-by-Step Guide

    Signing in to Google Search Console: A Step-by-Step Guide
    Clare Harris
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    Google Search Console is a free tool allowing you to monitor and maintain your website’s presence in search results. Here’s a step-by-step guide on how to sign in to Google Search Console.

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  • IMC82 Open Club Website & Marketing Review

    IMC82 Open Club Website & Marketing Review
    Clare Harris
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    We open the club and invite two guest members Barnaby Tompkins (Coltswold Hound) and Alison Creighton (Doodle Dogs) to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.

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  • IMC78: Grab Bag SEO Marketing Questions

    IMC78: Grab Bag SEO Marketing Questions
    Clare Harris
    , ,

    Ben and Clare are put in the hot seat as they answer SEO Marketing questions! From findiing out how to find your Keywords to trying out Open AI to generate website content.

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  • IMC64: Open Club Website Review

    IMC64: Open Club Website Review
    Clare Harris
    , , ,

    During this weeks session we open the club and invite guest members Frank Szucs (Bauxit Painting & Decorating) and Holly Foskett-Barnes (Bristol Illustrator) to have a website review where we share SEO tips, content ideas and different ways to draw more traffic to their websites.

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  • IMC63: Google SEO Case Study

    IMC63: Google SEO Case Study
    Clare Harris
    , ,

    To watch the full video and get access to all previous videos and resources join my Marketing Club – Get free access for 30 days

    We are joined by Abi Unwin (Abigail Jane Coaching) who will shared her journey into SEO. Earlier this year she attended one of Ben’s introductory SEO workshop and managed to boost her website Google Ranking ‘from page 15 to page 1 in under a month!’ and gained more sales.

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  • Boost your SEO and get more website traffic

    Ben Kinnaird

    Extract from my post published on Start and Grow. You should read all of the tips in the article but I like this one the best.

    2. Find out who you’re up against

    Search optimisation is all about competition and ranking. By knowing who you are up against, and what they are doing to boost their SEO you can gain the upper hand.

    Know your enemy…

  • IMC62: The Second Phase of Our SEO Audit

    IMC62: The Second Phase of Our SEO Audit
    Clare Harris
    , , ,

    SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.

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  • IMC55: Open Club Website Reviews

    IMC55: Open Club Website Reviews
    Clare Harris
    , ,

    During this weeks session we open the club and invite guest member; Italian Interior Designer Marta Rossarta to have a website review where we will share SEO tips, content ideas and different ways she can draw more traffic to her website.

    This is a fantastic session where you can sit in the wings and glean ideas for your own website!

  • IMC48: Open club website review

    IMC48: Open club website review
    Clare Harris
    , , ,

    We are joined by Bespoke By Laura and Poppins Tutoring to see how they are getting on with the improvements we gave them last month. Together we will run through an SEO Review of their website and offer tips and advice on how they can optimise their pages and get more traffic to their website.

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  • IMC44: SEO Review

    IMC44: SEO Review
    Clare Harris
    , ,

    We invited SEO Expert, Chris Richard to review our new RI website! We don’t know exactly what ideas Chris will come up with but he always has insightful advice to improve our search ranking through his proven methods.

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  • IMC43: SEO with Yoast

    IMC43: SEO with Yoast
    Clare Harris
    , ,

    This webinar is ideal for those who are looking to tighten up page titles, tweak meta descriptions and trim the sitemap. It also fits neatly between our other webinars #6 SEO Strategy and #17 Google Search Console (GSC) walkthrough.

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