There are plenty of reasons why brands and businesses fail, don’t let a lack of differentiation be your failure. Make yourself memorable and you will stand out.
The last thing you want is to be forgotten as soon as you’ve met a potential client. You want to remain in their head for as long as possible so that if they ever need your service or product, you’ll be the first to mind.
Whether you’re simply networking or actively selling something, you want to know that you won’t be forgotten as soon as you walk away. So, how can you be memorable?
1. Don’t try to be better, be different
There’s little point trying to be better. Everyone is trying to be better. Whether it’s being more efficient, more sophisticated or more professional, there will always be someone who does this better than you. It’s just too difficult to make an impact this way.
Instead, do what you can to stand out from the crowd – do things differently to what everyone else is doing.
How do you make car parts interesting and different? I hear you ask. Or personal finance? Just take a look at Brittney Castro, who raps about her niche – personal finance! If she can do something different with a subject as dry as personal finance, then you can certainly put an interesting spin on your photography, website development or kitchen design business.
Think Apple. They don’t do anything particularly better, but they do things differently. They don’t do what every other mobile device company does. They forge their own path, and people love them for it.
You may think it a bit risky to try to do things differently with your business. After all, you may put people off with an off-the-wall approach, right? But, in a world where an abundance of choice is available for everything we could possibly need or want, the only way to stand out is to do things differently.
2. Don’t follow the herd
Closely related to ‘doing things differently’ rule is to show your individuality. We’re all unique. We have different lives, different backgrounds and different connections. So, when we create a business around our unique experiences, skills, and values, our brand or business should be unique too. Yet, there are so many doing the same things. They’re scared of showing their real selves.
Trying to hide the traits that make you unique will not make you memorable. Yet, we do it to blend in, much as we did at school, where to show our uniqueness meant certain harassment. But if we want to be memorable we can no longer think this way.
Richard Branson is one for showing his uniqueness. His many crazy publicity stunts, such as attempting to fly around the world in a hot air balloon or drive across the English Channel in an amphibious car wearing a tuxedo, as well as his non-conventional approach to business, has earned him the name of being one of the world’s best-known entrepreneurs.
We must strive to celebrate our uniqueness. Do crazy stunts, wear colourful stripy socks to work, grow a perfectly trimmed beard if that’s what you want to do. Wear flowery dresses rather than a neat boring suit. Share what makes you different, unique and human and you will be remembered.
3. Show your passion
Show the love you have for your work. Positivity and passion speaks volumes and if you have a real, honest enthusiasm for your work, you will not easily be forgotten.
Showing passion is a huge advantage for a business competing in a crowded market. If you’re passionate about what you do, and you show confidence in how you express it – you’ll stand out.
4. Be synonymous with a niche
I used to call myself a copywriter, which encompasses many different types of work. People would glaze over, either with boredom or with a lack of understanding of what a copywriter actually does. But for the last year I’ve been predominantly doing business blogging, which is what I love doing most of all. So, I now tell people this is what I do. It gets me a lot more attention because it’s so specific. It doesn’t mean I won’t do general copywriting but I specialise in blogging – and have lots of enthusiasm for it.
When you’re telling people what you do, be specific. Be synonymous with one thing in your field. Be a champion for a niche category in your industry. So instead of being a photographer, be a newborn baby photographer. What you call yourself defines how people will remember you. Don’t tell people you work in marketing, that’s a very broad subject. Tell them you are a branding expert. To stand out from all the other marketing people you have to define yourself by your area of expertise. Put yourself in a different box to everyone else in your industry and you will be more memorable.
5. Be a good listener
Your customers crave attention, we all do, and we all want to feel like we matter. By showing your interest in learning about them and their lives, hearing their aspirations and their ideas, you are telling them that they matter, and you will stand out from the crowd as someone who really listens.
People can smell a fake a mile off so if you’re pretending to listen, when in fact you’re just waiting for the next opportunity to speak, you are like the majority of people – and therefore will not be memorable. Show an interest in what others are saying and think about your response. People appreciate sincere conversation.
These days the key to getting attention in the business world is to be remembered. You want to be the name at the front of people’s minds and on the tip of their tongues. So, distinguish yourself from the crowd, make a powerful impression and stick in the memories of people you meet. Present yourselves in such a way as to be unforgettable.
Image credit: Pixabay