How do you ask for feedback from your customers?
I don’t mean to sound negative but, these days, in this saturated business environment, only those businesses who listen to and act upon the feedback received from customers have any chance of succeeding. It is this feedback that gives one company the edge over another.
But how do you ask for feedback?
Look someone in the eye and ask them what they think of your service or product, and they are likely to say something along the lines of ‘wonderful, fabulous, best bacon roll I’ve ever tasted’ or something similar.
But are they being truthful?
No one likes to give negative or ‘constructive’ feedback directly. Many people are just too polite or too busy to criticise openly. Saying everything is ‘fine’ is easy, even if it’s untrue. I do it myself, all too often, and then kick myself for not giving that business the opportunity to grow and improve. If customers answer the same way – that everything is ‘great’ or ‘lovely’ every time, there’s nothing you can do with that. There’s no room for improvement.
You need to know that your coffee tastes weak or your web design is not up to scratch, otherwise you’ll start to lose business and you won’t know why. But more importantly, you need this feedback to convince new customers to buy from you. They don’t know you, your product or your reputation – why should they buy from you? A good review can explain why your product is the best and remove all doubt from a potential customer’s mind.
So, what can you do, as a business, to ensure that you get the feedback that really matters? You improve by asking the right questions, of the right people, at the right time.
Let me introduce SayHola, an independent review site that allows your customers to feed back to you. A SayHola review can tell you why customers decided to buy from you, how they use your product and most importantly, why they love it. By adding this to your website, you can improve conversion by showing you understand your customer’s needs.
Simply sign up with SayHola, send your customer a request to review with the link, which they click on to leave feedback about your business. Really, it couldn’t be simpler. It gets straight to their inbox, and they leave an honest review, and you can receive the feedback that really matters.
Here’s the process:
- You send your customer to SayHola and they click on the thumbs up or down to say if they are happy with your service.
- If they pick thumbs up, they are then presented with the opportunity to write a testimonial for you. If they select thumbs down, then we change the question slightly to ask how to improve the experience.
- After they submit their feedback an email will then be sent to you with the details of and rating of the review which you can choose to share publicly.
- If you also use Google My Business, Facebook or Twitter then your customer will be taken to another page to provide additional reviews on these services.
If you want the opportunity to ask for your customers’ views on your service or product, then sign up for a free trial of Sayhola.