Marketing – SEO – Advertising – Social Media – Analytics – Web Design
Google is one of the largest tech companies in the world and offers a range of services, including email (Gmail), online storage (Google Drive), and much more. To access these services, you need a Google account. Here’s a step-by-step guide on how to create a Google account.
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Ben shares tips and ideas on how to feel more in control of your work, emails and tasks. From apps and systems, to changing your mindset, Ben covers the core concepts he uses every day.
(more…)From the Daily Difference email over on The Carbon Almanac. Signup here.
“Plastic is made from fossil fuels, which release carbon dioxide that warms our Earth. And, believe it or not, most plastic cannot be recycled even when you put it in a recycling bin.” (Excerpt from our free kids’ book Generation Carbon: It’s time to start, page 31)
So, think sustainable if you’re in charge of the office gifts (or any gifts) this holiday season. And if someone offers you some junk, say no. If enough gets turned back in, companies will stop giving them away.
Books (including The Carbon Almanac), gift cards, and food are all better choices than pens, drink cozies, and mouse pads.
Don’t by crap to give away and don’t accept crap that is given to you – from a business at least, you might have to be more diplomatic if it’s from a friend – Individually we can make a difference. I’m a big fan of giving brownies.
We open the club and invite two guest members to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.
This is a fantastic session where you can sit in the wings and glean ideas for your own website! This month we are joined by Jo Biggadike (The Ambling Press Printmaker) and Ruth Twiggs & Jon Parsons (The Cotswold Cabin Company)
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We were joined by Paige NeJame who shared the journey behind, The Carbon Almanac. This book provides a powerful tool to help us create change, right here and right now and be greener with our marketing. When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.
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Ben provides a glimpse into his WordPress plugin directory, showcasing the plugins he incorporates into his daily routine, along with some new ones he’s currently experimenting with.
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We are joined by Nigel Smith who will share how he has built a following on his Youtube in just a few months with almost 2.5k subscribers already tuned in.
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Ben is joined by Ash Gibbons, IT Software Developer who has a passion for online security. Together they discuss the importance of ensuring your online security, how best to avoid being breached and what to do if this happens.
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Ben and Clare go through the grab bag questions from customers focused around planning looking at where you should start with your marketing, how to work out your marketing budget and different ways to track your return on investment.
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Ben takes us on a tour of GA4 the new version of Google analytics. You’ll get to see how to transition to GA4, tracking visitors and logging conversions.
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To watch the full video and get access to all previous videos and resources join my Marketing Club – Get free access for 30 days
We are joined by Flying Lizard designer Charlotte Smirthwaite Walker to discuss how she develops a brand and the rationale process she works through with a client.
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Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.
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During this weeks session we open the club and invite guest members Frank Szucs (Bauxit Painting & Decorating) and Holly Foskett-Barnes (Bristol Illustrator) to have a website review where we share SEO tips, content ideas and different ways to draw more traffic to their websites.
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To watch the full video and get access to all previous videos and resources join my Marketing Club – Get free access for 30 days
We are joined by Abi Unwin (Abigail Jane Coaching) who will shared her journey into SEO. Earlier this year she attended one of Ben’s introductory SEO workshop and managed to boost her website Google Ranking ‘from page 15 to page 1 in under a month!’ and gained more sales.
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SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.
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If you aren’t getting the website traffic you want; join us on our Bulletproof Marketing Strategy workshop series. Across six, thirty minute sessions you’ll learn how online marketing impacts your business’s growth, gain tactics for attracting more of your ideal customers, learn how to create powerful marketing messages and understand how to find out what’s working.
Please register your interest on the form below to receive more information.
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This grab bag episode focused on marketing questions around blogging and content writing. We were joined by Catherine Every (Pippin Copywriting) who helped us tackle some of the questions we received.
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We were joined by Jack McCaughtrie (Core Tree) to discuss why case studies are an effective way to capture the attention of buyers in your industry, help build brand awareness and let your customers sell your products for you.
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During this week’s webinar we will be joined by Claire Walmsley-Moss who will help us find ways to make our business marketing more environmentally friendly and sustainable. No ‘greenwashing’ here!
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Ben and Clare dive into our grab bag of questions we have received from clients and club members.
It’s your chance to put us in the hot seat and get your own marketing questions answered. If you would like to submit your own questions please contact Clare at [email protected].
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PR marketing is a great way to increase brand visibility, website traffic and is also a key element for SEO. In this webinar Heidi Chamberlain-Jones shares her method on how to perfect your PR marketing strategy including how to build relationships with key journalists.
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In this episode we are joined by IMC Club Member Dave Hargest from Selmach Machinery. During this episode he shares how he used 360 Matterport to create his own 3D Virtual Tour to showcase the companies showroom and boost audience engagement.
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Ben and Clare revisit the importance on gathering Five Star Reviews and discuss the best ways to get feedback for your business.
(more…)Another example why making the effort to personalise your marketing can help make you stand out against your competitors.
Boasting a growing loyalty membership and subscription base, Pets at Home is investing significantly in personalisation in a bid to boost its marketing effectiveness.
During the past six months, Pets at Home has launched over 300 targeted marketing campaigns and claims to have experienced a threefold increase in “supplier-driven communications”, improving response rates and marketing efficacy.
Manny Pham, Marketing Week
Linked in the ICO newsletter yesterday was a marketing checklist PDF. It’s worth reviewing particularly if you use bought in email lists.