IMC29: Getting clear on your business brand
Ben is joined by Benjamin Catley-Richardson (Brand Clear) to share how to be clear on your business brand. We walk through how to be easier noticed, easier to remember and easier to choose.
(more…)Ben is joined by Benjamin Catley-Richardson (Brand Clear) to share how to be clear on your business brand. We walk through how to be easier noticed, easier to remember and easier to choose.
(more…)Article from Smashing magazine on logo design
‘Why did you start your company? If you can get to the heart of why they went into business, you’ll be able to create a logo that feels more genuine to that original mission.’
The post focuses on designing a logo (from a web developers point of view) but has some good questions to ask yourself when planning your website and marketing too.
Also worth checking out Branded in Memory, a site that looks at how people remember 10 of the strongest logos around.
Related to a previous post on Interactive Maps here’s another mapping tool but this time for some visual fun. The City Roads website uses OpenStreetMap data to produce a simple black and white map of all roads in a given town.
Via Daring Fireball
Image: Cirencester town captured from the City Roads website.
All content has to have a visual element and the reason being is far more than simply catching someones attention.
There has been a shift to providing value and having purpose to your visual content, with photos and videos featuring heavily in digital marketing strategies.
Photos and video hold more weight than text, they are remembered easily and encourage audiences to interact.
We all see posts using stock images on social media and in blog posts that are only there to fill a blank space. Don’t get me wrong – there will be instances when there is no other option to use some sort of stock photo.
Taking the time to consider the value of images to best reflect your brand and have the desired impression is time well spent. Imagery should feature in all of the content that you post online, therefore using photos, videos or infographics that help you to tell the story are essential. It may take a little time to plan and gather the right images that you require.
Building a bank of photographs across all of your activities will help to make life easier. You will then have a series of images you can select when you need to.
Here are a few things you can should have photos of:
Authenticity is key with everything online, helping to build credibility around your team and brand so it is important that images are yours. Grabbing the attention of your audience and leave a lasting impression should be your objective.
Moving away from the staged corporate imagery helps to bring personality to your marketing.
When thinking about the type of visual content that will work best for you consider these areas:
Think bigger than photographs – infographics are an ideal way of communicating hard hitting topics in an easily digestible format. Piktochart is great tool to use to create your own infographics.
Image credit: Polaroids by Minidigi Kadorin on Flickr
Ben and Al discuss whether marketing has lost it’s personal touch, LinkedIn tips and Website design trends.
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Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social Media, SEO and ‘the Web’
Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes
Thanks for listening!
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Audio edited by Donalize – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman – Image Credit: My What A Big Nose You Have by Gavin Mawditt – Gift of the Gav
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Ben shares the experience of his first podcast interview and joined by Al they talk about logos and how people remember them plus they dive into the new Apple Safari feature ‘Intelligent Tracking Prevention’.
The sponsor for this episode is the Ticked Off Marketing Checklist. It empowers you with marketing resources, advice and guidelines in a simple, step by step process – And it’s free.
(more…)Designer and branding expert Tim Masters and I talk about the importance of honesty in brand and why he started his blog.
Find Tim and the team @MastersTim or visit mastersdesignandbranding.com.
Recorded on Skype with my new Mic.
After receiving an intriguing promotional book called “I didn’t know they could do that” from Print Strategy I wanted to find out how well it’s been working for them so got in touch with MD Rob Newton1. We also talked about the future of print and how it’s beneficial to modern marketing.
Follow Print Strategy on Twitter @printstrategy or visit their website printstrategy.eu.
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1. This is my first Skype interview, I’ve love to hear what you think of it on Twitter @BenKinnaird.