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  • IMC15: How we make our podcast

    IMC15: How we make our podcast
    Clare Harris
    , , ,

    Ben shares everything we do to create our Rather Inventive podcast, including lessons learnt, stats and helpful tools.

    Notes

    What is a podcast?

    • On-demand radio show
    • Daily, weekly, monthly
    • In a series
    • Generally audio only
    • Over 550,000 on Apple Podcasts in more than 100 languages (June 2018)
    • 49% people listen at home
    • Podcast listeners are loyal and affluent
    • 81% of people take action as a result of listening to a podcast

    Sources
    https://www.podcastinsights.com/podcast-statistics/
    https://rainnews.com/spotify-shares-podcast-stats-and-advertising-examples/

    Why did we start a podcast?

    • Used to record radio shows on tape recorder
    • Chatted with Al regularly, good to share
    • Great opportunity to meet people
    • Wanted to learn

    If you’ve not subscribed to the podcast please do at https://staging.ratherinventive.com/podcast/

    • April 1st 2014 First show with Nick Van der Walle
    • November 2018 – First video podcast
    • December 2018 – Moved entire podcast to video
    • October 2019 – Interview with Nick again!
    • March 2020 – Latest podcast with a magician

    Over 90 recordings!

    Format

    ‘Two guys chatting’
    Interview show
    Reporter / NPR
    One voice

    Our process

    Prep

    Structure has evolved
    Show notes
    List out questions
    Practice your start and ending
    Script for Podcast running order (template)

    Guests

    It started with an interview
    Interview people that inspire you or youraudiencee
    Scheduling – Doodle, Calendly
    Script for Inviting a guest onto your podcast/vlog (template)

    Recording

    Audacity, Quicktime
    Zoom, Demio
    iPhone (front and back cameras)
    External microphone – reducing echo (I use Shure MV5)

    Editing

    We edit for audio consistency
    Audio only – Fission, Quicktime, Audacity
    Video – iMovie, Final Cut, Adobe Premier, Shotcut
    Music – Intro, background music, Envato Elements (£13/mo, Free account 12 free files/month)

    Publishing

    Titles – Informative / funny
    Graphics – Find the smile
    YouTube (free), SoundCloud (£125/yr) / Libsyn (£52/yr)

    Sharing

    Share on Twitter and LinkedIn. I prefer LinkedIn
    Better to share direct link to video/media or teaser clip
    Tag in any guests. Share link by email

    Sponsorship

    How to ask. Pitch an idea Insert or live read Industry standard CPM £10-20
    Charge what you think it is worth
    Script for Asking for sponsorship (template)
    Starting something newTakes a lot of effort and planning
    Want to focus on RI, not just guests
    Build up IMC
    Marketing currently too diverse
    Re-use current material

    Need some Video help?

  • 59: Changing tack

    59: Changing tack
    Ben Kinnaird

    [podcast_player youtube=”https://www.youtube.com/watch?v=LOz5aJHcGW4″]

    The Something Inventive podcast is changing tack and will be coming back with a new format for the next episode. Watch this space!

  • 58: Genevieve Brading, Crowdfunding

    58: Genevieve Brading, Crowdfunding
    Clare Harris
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=da7y2z51zFg”]

    Genevieve shares her journey into crowdfunding her business and the strategy she implemented to make it a success.

    Sponsors for this episode:

    • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
    • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
    (more…)

  • 57: Nikki Elbaz, Email copywriting

    57: Nikki Elbaz, Email copywriting
    Clare Harris
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=QGhz7ccmSXo”]

    Ben speaks with Nikki Elbaz, a copywriter specialising in email marketing for SaaS/tech companies.

    Sponsors for this episode:

    • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
    • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
    (more…)

  • 56: Close-up magic with Rod Hande

    56: Close-up magic with Rod Hande
    Clare Harris
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=fi5N0lEEgnw”]

    Ben speaks with Rod Hande, an up and coming magician on what marketing methods he uses to promote his business. Rod also does his first video conference magic trick!

    Sponsors for this episode:

    • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
    • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
    (more…)

  • 55: ‘An environmental policy for a freelancer?’ with Sarah Townsend

    55: ‘An environmental policy for a freelancer?’ with Sarah Townsend
    Ben Kinnaird
    , ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=OBApOD5BFxI”]

    Ben visits Sarah in her home office to talk about why she wrote an Environmental policy as a solo worker and freelancer and her forthcoming book ‘Survival Skills for Freelancers (or how to go solo without going loco).’

    Sponsors for this episode:

    • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
    • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
    (more…)

  • 54: Ronald Gijsel, Building a community and Yith WooCommerce plugin

    54: Ronald Gijsel, Building a community and Yith WooCommerce plugin
    Clare Harris
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=UKkVt4N_jgc”]

    Ronald shares his experience of how he got into the world of WordPress and became a brand ambassador for Yith.

    Sponsors for this episode:

    • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
    • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
    (more…)

  • 53: Three Counties and Cotswolds Tourism Forum 2020 round-up

    53: Three Counties and Cotswolds Tourism Forum 2020 round-up
    Ben Kinnaird
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=xUcHv71DsDw”]

    Through my Fastershire links, I get to work with many businesses in the hospitality and tourism industry. So when event organiser, Steve Gardner-Collins invited me to come along to the Three Counties and Cotswolds Tourism Forum with a press pass to cover the event, I thought it would be a great opportunity to get to learn more about this sector.

    Sponsors for this episode:

    • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
    • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
    (more…)

  • 52: Edward White shares his journey into filmmaking

    52: Edward White shares his journey into filmmaking
    Clare Harris
    , ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=-tuZocSK1qI”]

    Ben talks with Edward White from ATLIVE to discuss how he got into film making and developing his own style.

    The sponsor for this episode is 34SP. A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.

    (more…)

  • 51: Jonathan Mahan, Video promotion and tips to get comfortable on camera

    51: Jonathan Mahan, Video promotion and tips to get comfortable on camera
    Clare Harris
    , , ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=UoRo6DOQkk8″]

    Ben talks with Jonathan Mahan from Bombbomb on how video improves business and gathers some tips on how to get comfortable on camera.

    The sponsor for this episode is 34SP. A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.

    (more…)

  • 50: Clare and Ben take a look back at 2019

    50: Clare and Ben take a look back at 2019
    Clare Harris

    [podcast_player youtube=”https://www.youtube.com/watch?v=EdIhlBIkJGg”]

    I join Ben and some listen submissions to take a look back at our favourite interviews from 2019.

    The sponsor for this episode is 34SP. A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.comand use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.

    (more…)

  • 49: Ben Wheeler, Changing state of websites in marketing

    49: Ben Wheeler, Changing state of websites in marketing
    Clare Harris
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=kOzmvvG14Xg”]

    Ben discusses with Ben Wheeler the role of websites in current marketing, diminishing in favour of social business pages.

    The sponsor for this episode is 34SP. A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.

    (more…)

  • 48: Lubna Forzley-Badr, Storytelling

    48: Lubna Forzley-Badr, Storytelling
    Clare Harris
    , ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=id5sk4M5buo”]

    Based in the United Arab Emirates, Lubna Forzley-Badr shares how she disrupts corporate businesses through the art of storytelling and creative a business narrative.

    The sponsor for this episode is 34SP. A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.

    (more…)

  • 47: Bath Digital Festival 2019 roundup

    47: Bath Digital Festival 2019 roundup
    Ben Kinnaird
    , ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=sC-tIrosIp8″]

    After spending three days, attending 12 talks and walking over 20,000 steps, I’m back from Bath Digital Festival. I was lucky enough to interview some of the speakers and attendees to bring you a flavour of the state of technology and marketing in 2019.

    It’s a fully packed episode and I hope you enjoy it.

    The sponsor for this episode is 34SP. A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.

    (more…)

  • 46: Nicholas van der Walle on Managing Change

    46: Nicholas van der Walle on Managing Change
    Clare Harris
    , ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=m0rRpCLJIkA”]

    Ben meets with Nicholas van der Walle to discuss how Astute Graphics managed the process of updating their website with a new product pricing system.

    The sponsor for this episode is our Internet Marketing Club. Remember to use code INVENTIVEPODCAST for 20% off annual membership.

    (more…)

  • 45: Claire Doré, How marathon training has helped me in business

    45: Claire Doré, How marathon training has helped me in business
    Clare Harris
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=of9809TALDE”]

    Ben talks to Claire Doré, a life coach about her tips on reprogramming your mindset and achieving your goals.

    The sponsor for this episode is our Internet Marketing Club. Remember to use code INVENTIVEPODCAST for 20% off annual membership.

    (more…)

  • 44: Get more out of Linkedin

    Clare Harris
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=rbZY6QR58b8″]

    Join Ben on episode 4 of the IMC to discuss how you can get more out of your Linkedin account and nurture a following.

    The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

    (more…)

  • 43: Marketing strategy and nurturing leads

    Clare Harris
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=tlmQhmzhL1c”]

    Ben speaks with Martin Dugan from Double Tap Marketing about his approach on managing outbound marketing and cold calling through to nurturing.

    The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

    (more…)

  • 42: The art of problem solving with Ben Everard

    42: The art of problem solving with Ben Everard
    Clare Harris
    , ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=w169INeu4Z0″]

    Ben speaks with Ben Everard from The Ideas Bureau on his approach to problem solving and the steps he uses to overcome them.

    The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

    (more…)

  • 41: How to get Five Star Reviews

    Clare Harris
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=NPJwyTRBOdo”]

    In this summer holiday special Ben shares an episode from the monthly IMC Marketing Webinar where he discusses the best ways and practices on how to get reviews for your business.

    The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

    (more…)

  • 40: Working with WordPress Gutenberg

    Clare Harris
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=g1rS-QOpHZk”]

    Kimb Jones from Make Do joins Ben to discuss embracing the Gutenberg editor along with a demo of some of the rather handy features built into it.

    The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

    (more…)

  • 39: Online security. Keeping your private data safe online

    Clare Harris
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=zcdB83McXHk”]

    Ben discusses how to keep your privacy data safe online with IT Security consultant, Seb Kinnaird. Yes they are related.

    The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

    (more…)

  • 38: Content Planning and Mind Mapping

    Clare Harris
    , , ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=vx7k5V57050″]

    In this episode Ben is joined by Tess Coughlan-Allen, Marketing Manager at Mind Doodle to talk about content planning, mind mapping and minidoodle.com.

    The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

    (more…)

  • Witley Jones – Growing a family business

    Clare Harris

    In this episode Ben interviews several members of Witley Jones a UK based manufacture bespoke furniture primarily for the education market.

    It’s a family business that’s been going for over 20 years and he wanted to find out how it started, how it differs from a regular business and how they are managing succession.

    You’ll be hearing from Chris & Jane Jones (dad, mum, and the original entrepreneurs), Matt Jones (director and eventual successor), Lucy Jones (who manages finance) and Simon Downes (current managing director) in that order.

    This interview is a slightly different style from normal which we hope you’ll enjoy.

    Episode sponsored by our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

    Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

    Subscribe on Apple Podcasts or search ‘Something Inventive’ in your favourite podcast player.

    (more…)

  • 37: Round up from the WXG7 tech conference

    Ben Kinnaird
    ,

    [podcast_player youtube=”https://www.youtube.com/watch?v=lMNqO5to8oM”]

    Ben Kinnaird, Clare Harris and Al Osmond chat about their favourite bits from tech conference WXG7 (Web Expo Guildford)

    The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

    (more…)